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Home / News / Press Releases / HEALTHeLINK Launches Advertising Campaign To Create Awareness About Region’s Clinical Information Exchange HEALTHeLINK Launches Advertising Campaign To Create Awareness About Region’s Clinical Information ExchangeFOR IMMEDIATE RELEASE Almost 50,000 Western New Yorkers Have Consented To Join The Exchange
BUFFALO, NEW YORK – HEALTHeLINK, the Western New York clinical information exchange, has launched an advertising campaign to create greater awareness in the community about the benefits of allowing physicians to access patients’ health information electronically. The campaign encourages health care consumers to provide consent that will allow physicians to obtain important health information through a secure electronic network.
“Every major hospital in the region as well as hundreds of doctors, imaging centers, and laboratories have already made the effort to develop and use this important technology. Now we need healthcare consumers to understand why they should say yes when they are asked to provide consent,” said Daniel E. Porreca, executive director of HEALTHeLINK. “In emergency situations this information will save lives. In non-emergent situations, it will save money through efficiencies and convenience.”
Using the theme of “your body of information,” advertisements are being aired on various radio stations and feature Erie County Commissioner of Health Anthony Billittier, MD. The campaign also includes billboard advertising as well as an online campaign, including advertisements on Facebook.com. The three-month campaign was created by the Buffalo-based advertising agency Crowley Webb and Associates. “We are learning that the more people know about the benefits of the information exchange, the more likely they are to consent to having their health information shared,” Porreca continued.
For more information on HEALTHeLINK and the consent process call 716-206-0993 ext. 311 or visit www.wnyhealthelink.com.
About HEALTHeLINK
HEALTHeLINK, the Western New York clinical information exchange, is a collaborative effort among various organizations to share clinical information in efficient and meaningful ways to improve the delivery of care, enhance clinical outcomes, and help control healthcare costs throughout the region. The not-for-profit organization was established through funding from The Catholic Health System, Erie County Medical Center Corporation, HealthNow New York (BlueCross BlueShield of Western New York), Independent Health Association, Kaleida Health, Roswell Park Cancer Institute, Univera Healthcare and the Health Care Efficiency and Affordability Law for New Yorkers Capital Grant Program (HEAL NY) from New York State. HEALTHeLINK stakeholders also include a broad representation of healthcare professionals and organizations throughout the eight-county Western New York region such as the Buffalo Academy of Medicine (BAM), Erie County Department of Health (ECDOH), State University of New York at Buffalo and the WNY R-AHEC (Rural Area Health Education Center).
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